Cabaret Time Machine

Client: Isabella Valette, Cabaret Producer

Role: Digital Marketing & Performance Specialist

The Challenge

In the critical final weeks of the production's season, the client needed to dramatically increase ticket sales and drive high-intent traffic directly to the booking page. The challenge was developing a flexible, cost-effective digital campaign to quickly convert audience interest into sold seats.

The Solution: Digital Precision

Christian Biko designed and managed a high-performing, multi-phase Meta advertising campaign focused on conversion optimization. The strategy included:

• Agile Retargeting: Implementing a high-performing retargeting strategy during the final week to recapture engaged users who had not yet purchased tickets.

• Targeted Creative: Ensuring all ad creative and copy was aligned with the show's specific demographic and key selling points.

The Result: Measurable Impact

The campaign successfully exceeded performance expectations, directly leading to increased sales and sold-out shows.

• The retargeting phase was an "excellent result," achieving a 14% Click-Through Rate (CTR)—a powerful metric that demonstrates conversion effectiveness.

• The overall campaign contributed to multiple sold-out shows in the final week of the season.

Client Testimonial

"Ticket sales are going really well for the last few nights, especially whatever magic you’re doing has been great! Have loved working with you and hope we can again soon!"

— Isabella Valette, Cabaret Producer